Wolfire founder explains Humble Indie Bundle's success

Wolfire Games founder Jeffrey Rosen has said the keys to the Humble Indie Bundle's success are visibility, simplicity, and good customer service “We were pretty adamant that instead of having to download a client or anything, you would click the buy ... Rosen commented that the bells and whistles of shopping sites like clients, registration, and shopping carts just make it harder for customers to reach you. He also highlighted the importance of good customer support. ...